by Daniel C. Steenerson, CLU, ChFC, RHU | Oct 28, 2014
There was a man who lived by the side of the road and sold hot dogs. He was hard of hearing so he had no radio and he had trouble with his eyes so he read no newspapers. But he sold good hot dogs. He put up signs on the highway telling how good they were. He stood on...
by Daniel C. Steenerson, CLU, ChFC, RHU | Oct 14, 2014
This article first appeared in the October 2012 edition of Health Insurance Underwriter magazine on page 33. Have you noticed? The rules of insurance selling have changed. Even car dealerships are abandoning hard sell tactics in favor of warmer, friendlier strategies....
by Daniel C. Steenerson, CLU, ChFC, RHU | Oct 3, 2014
This article first appeared in the January edition of Health Insurance Underwriter magazine. As insurance sales professionals, we spend a significant percentage of our time on lead generation. However, have you ever stopped to wonder what might happen if we dedicated...
by Daniel C. Steenerson, CLU, ChFC, RHU | Jul 29, 2014
Do any of your customers live in single-income households? If so, they’re probably well aware that the person who stays home is an invaluable member of the team. Often an unsung hero, the stay-at-home spouse bears the full responsibility of running the household,...
by Daniel C. Steenerson, CLU, ChFC, RHU | Jul 22, 2014
We’re all human, although it’s easy to forget when you’re watching your favorite athletes at the top of their games. Athletes are people who’ve cultivated such remarkable physical abilities that when we see them in their element, we’re filled with awe and delight....
