by Daniel C. Steenerson, CLU, ChFC, RHU | Jul 9, 2013
In sales, risk reversal is a concept routinely used to remove the fear of buying. Common risk reversal tactics include the money-back guarantee, three-year warranty and satisfaction-guaranteed promises. The idea is that if prospects are wavering on the buying...
by Daniel C. Steenerson, CLU, ChFC, RHU | Jun 25, 2013
With all of the turmoil in the economy in recent years, more and more people are getting serious about financial planning. And many of those people are thinking about income protection for the first time, seeing it as a critical cornerstone of their overall financial...
by Daniel C. Steenerson, CLU, ChFC, RHU | Jun 18, 2013
It wasn’t all that long ago that email was the hottest new thing in marketing. But with times and technology changing so fast, is email marketing still an effective way to grow disability insurance sales? Yes … IF you use it correctly! Email marketing is still one of...
by Daniel C. Steenerson, CLU, ChFC, RHU | Jun 10, 2013
Distracted by health reform? Wondering how to beat your income goals in 2013 and beyond? Disability insurance (DI) + long-term care insurance (LTCI) may be the winning teamwork that makes your business and personal clients’ dreams work. And when your clients’ dreams...
by Daniel C. Steenerson, CLU, ChFC, RHU | Jun 4, 2013
When there’s no wind to propel your sails, you’re dead in the water. And unfortunately, that’s the status of roughly 30 percent of DI quotes. In the disability insurance industry, an astonishing 30 percent of applications submitted are NEVER placed. They aren’t...
