What’s the scariest Halloween story you’ve heard? Is it the one with the hook found stuck to the car door? Or is it the legend about summoning Bloody Mary in your bathroom mirror? Or maybe you’re terrified by the tale of a woman whose life savings was drained after she injured her back in a skiing accident and couldn’t work for months.
OK, that last example isn’t your typical Halloween campfire story, but it sure is scary. It’s also based on true events. Unexpected injuries and illnesses really do force people out of work, and for many adults, the lost wages and medical bills that result can be more frightening than any story we heard as a kid.
How Our Fears Change
As we grow older, our fears change, but they don’t disappear. The thought of monsters lurking in our closets might not keep us up anymore, but we still lose sleep to other worries. What happens if we become sick? How will we provide for our families? What if we lose the house? These are the fears that keep adults awake at night.
As a child, you might have had a special blanket or teddy bear to protect you from the monsters. As an adult, you need more sophisticated protection. You need insurance coverage.
Help Clients Face Their Fears This Halloween
Halloween is the perfect time to address some very serious fears in a fun and lighthearted way. Just as plastic skeletons can make us laugh in the face of our own mortality, the holiday can also be used to help adults face their fears of spiders, ghosts and, yes, even disability.
For many adults, disability and financial ruin are very real fears, and disability insurance offers important protection. Unfortunately, a lot of people don’t want to spend time dwelling on these fears – and that means they may not purchase disability insurance.
This Halloween, help your clients face their fears. This is the perfect opportunity to broach the scary topic of disability with a fun Halloween campaign.
Launching a Halloween Campaign
If the thought of creating a Halloween campaign fills you with dread, don’t worry. DIS has got you covered.
We have a complete Halloween campaign that includes a frighteningly fun email, a Halloween-themed stat pack, and three Halloween-themed social media posts.
This campaign is designed to help you plan multiple touches so you can close more deals. As you know, even when prospects are interested in coverage, actually getting them to take the next step can be like pulling teeth. You’ll typically need to reach out multiple times before you can overcome inertia and prompt action. That’s why our campaign includes multiple pieces that work together, giving you a natural way to warm up your clients and keep in touch with them until they’re ready to get a quote and buy coverage.
Using the Halloween campaign is easy:
- Download your copy of the campaign.
- Post the Halloween-themed social media posts during October.
- Send the Halloween email to your mailing list during October.
Schedule follow-up phone calls after you’ve sent the email. - If you have an e-newsletter, add some stats from the stat pack, or include excerpts from this article.
- Share the stat pack with your prospects. For example, you can attach it to your emails, or you can share it in person during client meetings.
Put some teeth into your marketing. Download the Halloween campaign now.