Among all the sales funnels you may have, referrals can produce the most revenue at the lowest cost. That alone should make building your referral business a priority. Some agents think of referrals as their customers doing them a favor. In a way, that’s true. But...
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The Potential Impact of CPT Codes on Physician Disability Benefits
Physicians who practice a particular specialty are still general physicians who qualify to work in multiple areas of medicine. For example, Dr. Smith is an orthopedic surgeon in a group practice. She also spends one day each week as a staff physician in her local...
Insurance Marketing: 5 Client Handouts You Need
Your prospects are bombard by advertising every day. As a broker or financial planner, you need tools to help you cut through the clutter. Taking an educational approach is key and having a suite of client handouts can help you tailor your outreach for each stage of...
To More than Double Your Revenue, Think “French Fries”
Why did you go into the insurance business? For most of us, the reasons are similar, although ratios will vary: You like people and enjoy helping them You feel good knowing that what you do increases their peace of mind You want to earn a good living Gaining new...
A Freedom Worth Celebrating: The American Dream
In the fall of 1814, the poet Francis Scott Key penned the words of the Star Spangled Banner – including a phrase that would become part of our national identity: “the land of the free, the home of the brave.” Every July, amid the blaze of fireworks and the ringing of...
Using the Executive Bonus (IRS Code 162) to Provide Individual Disability Insurance Benefits for the C-Suite and Beyond
The IRS Code 162 executive bonus plan is another tool businesses can use to attract, motivate, reward, and retain key employees. Companies can use tax-deductible dollars to meet the disability insurance needs of specific individual employees while potentially also...
Why Income Protection for Nurses Is Crucial Now
In a late-2021 survey of more than 300 nursing leaders nationwide, 92% said the nursing labor shortage would intensify over the next 18 months. Industry experts had warned for decades that the nursing shortage would continually worsen. However, the COVID-19 pandemic...
The Market is Ready for Individual Disability Insurance
Thanks to COVID-19, Americans are more focused on their well-being and resilience: physical, mental, emotional, and financial. Nearly 60% admit to having completely changed how they think about money because of the pandemic and say that their perceptions of economic...
Gearing Up to Finish Strong in 2022
June will be over before you know it and 2022 will be half gone. It’s time to reflect on your goals, resolutions, and plans for the year and set a course to finish strong. Look over the goals you set at the beginning of the year. How many are already done? Which...
Key Person Disability Insurance: Strategies for Educating Customers
Although most modern businesses seek ways to treat their employees equally and offer a good work environment for all, the value added to the business by each person can differ. Often there are a few employees with highly specialized skills that are strongly connected...