Video has taken the marketing world by storm. According to HubSpot, video has overtaken blogs and infographics to become the most commonly used format in content marketing, and a survey from Wyzowl found that 80% of video marketers say video has directly increased...
the dis blog
Big Financial Advisor Mistake: Preparing Clients to Die, but Not to Live
It’s a fact of life that everyone dies. Given this, it makes sense to prepare for the inevitable by purchasing life insurance. But here’s the thing that a lot of advisors seem to forget – death isn’t the only calamity that people face. Illness and injury can turn a...
3 Ways to Protect Clients Through Retirement: IDI + DI Retirement Security, LTCI and CI
More and more, people plan to work past age 65. Pew Research Center says that 29% of Boomers between the ages of 65 and 72 were working or looking for work in 2018, a rate that is noticeably higher than that of previous generations, while a survey from the Employee...
Three “Regular People” Markets for Income Protection
You already know that those in high-earning occupations need disability insurance protection. Physicians, dentists and attorneys have long served as core income protection buyers. Going forward, I encourage you to broaden your thinking. It turns out that “regular...
Business Overhead Expense (BOE): Security for Business Owners
Small business owners enjoy being their own bosses, setting their own schedules and achieving their own goals. They also take on considerable risk and responsibility. According to Forbes Advisor, 30% of businesses fail within the first two years, while approximately...
Do Your Clients Have Enough Paycheck Protection to Protect Their Real Estate Investments?
Is now a good time to buy a house? Some people think so. According to Newsday, a poll found that more New Yorkers are planning to buy a home in the next six months than any time in the last 20 years. If your clients are buying a house, or even if they are already...
Sharpen Your Disability Insurance Marketing in 10 Steps
Disability insurance can be a lucrative market—but only if you know how to tap it effectively. Moving forward without a solid game plan can put you at a major disadvantage. Whether you’re new to disability insurance sales, or you’re an experienced sales professional...
When Cancer Strikes, the Risk of Disability is High
When people assume that they’ll never become disabled, they may be misunderstanding what’s meant by a “disability.” Disability insurance covers injuries, but it also covers illnesses such as cancer. Make sure your clients understand how cancer factors into the...
Finding the Perfect Individual Disability Insurance Prospect
Are you chasing after the wrong disability insurance prospects? You might think the person who makes the most money and who has the most discretionary income is the best candidate for individual disability insurance. While there’s some truth to this assumption, it can...
Does Individual Disability Insurance Cover COVID-19 Disability?
As people go back to work, many of them are worried about catching COVID-19. Your clients may be asking you if their IDI policy will provide benefits if they get sick are unable to work. The answer to this question depends on a few things, including the details of the...