market snapshot
It’s about time folks stopped imagining them as kids. Born between 1981 and 1996, today’s youngest millennials are well into their careers, while the oldest are closing in on their forties. The millennial generation is overtaking the baby boomer generation, becoming the largest adult population in the United States, reaching a population of 73 million. If your practice doesn’t have yet have a strategy to appeal to this market, now is the time to take action!
opportunity overview
Anyone with an income of $50,000 or more is a good candidate for income protection. Among Millennials, the best candidates include high earners, high debt carriers, highly educated, and subsistence-earners who would not be able to weather a financial crisis otherwise.
A disability insurance policy can be tough for some millennials to afford and may cost roughly 1% of their gross income. Use our Sales Strategy Quick Tip ideas to overcome price objections and always remember that some coverage is better than none at all. Customize a solution to fit your prospect’s budget.
A disability insurance policy can be tough for some millennials to afford and may cost roughly 1% of their gross income. Use our Sales Strategy Quick Tip ideas to overcome price objections and always remember that some coverage is better than none at all. Customize a solution to fit your prospect’s budget.
related articles
- The Millennial Audience Has Evolved: Here’s What it Means for Disability Insurance Sales
- Selling Disability Insurance to Millennials in 2019
- Insurance Marketing Checkup: Are You Ready for Millennials?
- Insurance Marketing: 3 Reasons to Embrace Social Media
- 3 Reasons to Focus on Millennials for Insurance Sales
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